This is a working reference for the Plana Diagnostics identity: the ideas we're building on and the decisions still open. It's meant to be read in a few minutes and discussed. Some pieces are settled; others are marked as drafts or open questions for us to discuss.
"Plana" isn't a coined word. It sits at the root of a small family of English words about making things flat, level, and clear. The name carries the promise before we say a thing.
To explain comes from explānāre, literally 'to make level, to smooth out,' and so, to make clear. To explain is to make plain. That is the whole business: a complex sample, laid out flat and legible as an answer someone can act on.
A loose etymology, not a strict linguistic claim, but the resonance is real, and it ties the name straight to the middle pillar: clarity.
Not three slogans: three moments in the life of a single test. Each has a role, and each carries one of the brand's colors.
Validated assays, verified results, no shortcuts. The answer has to be right before it can be anything else.
A number on a page isn't an answer. We make every result legible, interpretable, and ready to act on. This is where the insight suite lives.
Behind every sample is someone waiting. Speed, plain language, and care aren't extras. They're the point.
The pillars aren't separate values sitting side by side. They're the path every test takes, start to finish.
Science makes it true. Clarity makes it understood. Humanity makes it matter.
Clarity, packaged. The product line is the middle pillar turned into things people can order. The shared "insight" name signals the same promise across every test.
The colored dots shown are placeholder values only. We can determine if we want different colors, same colors for same test lines, or something else altogether.
Both are still being worked. What's below is the current direction, not final wording. It's here so we're reacting to something concrete.
Plana Diagnostics turns complex samples into clear, trustworthy answers, uniting precise science with human care so patients and providers can act with confidence.
Blue (science) and green (humanity) are set. The third color, clarity, is the open decision, with four options in play. Use the toggle up top to preview the whole page in each. Both full systems are below.
The mark's form isn't chosen yet. These are directions under consideration, all shown in the three pillar colors so we're comparing form, not color. Use the toggle up top and they re-tint with everything else.
What's settled, and what's still on the table for discussion.